Global Stone is a company that provides countertops and other stonework for kitchens and bathrooms. They offer a wide range of services, including material selection, custom fabrication, and installation.
Global Stone is a company that provides countertops and other stonework for kitchens and bathrooms. They offer a wide range of services, including material selection, custom fabrication, and installation.
Global Stone, a leader in natural stone and building materials, partnered with us to build a robust digital presence and connect with potential customers. Let’s explore the challenges they faced, the multi-faceted strategy we implemented, and the remarkable results achieved.
The Challenge
Global Stone lacked a good digital marketing approach. While they had a website, it wasn’t optimized for search engines, and their local presence needed a boost.
Social media and email marketing opportunities remained untapped, hindering potential customer engagement and brand awareness.
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The Approach
We implemented a digital strategy to boost their online presence:
We revamped their website, ensuring a modern, user-friendly experience. The site was optimized for search engines, showcasing their stone products, services, and expertise. Our ongoing maintenance ensured a seamless user experience.
We optimized their Google My Business profile, ensuring accurate and up-to-date business information. High-quality visuals showcased their stunning natural stone products. Encouraging positive customer reviews became a key focus.
We established and managed engaging social media profiles, highlighting Global Stone's products, projects, and industry expertise. This fostered brand awareness and community interaction.
To capitalize on the summer season, we launched targeted MMS and email marketing campaigns featuring a captivating summer discount offer. These campaigns aimed to drive website traffic and generate leads.
We implemented a targeted SEO campaign, focusing on relevant keywords for natural stone and building materials in their area. This included on-page optimization, compelling content creation, and local link-building efforts.
5,179+
People Viewed the Google Business Profile
780+
Business Profile Interactions
69+
Calls Made Via Business Profile
856+
Showings on Google
(All Since February 2024!)
The Results
The results demonstrate the power of a strategic digital approach:
Phone calls increased by a staggering 225% on a month-to-month basis compared to last June. This signifies a significant boost in lead generation and customer engagement.
The combined summer discount MMS and email marketing campaigns were impactful. We saw a 46.9% increase in website visits compared to the previous 90 days, indicating a direct correlation with the campaign efforts.
Contact Us Today!
Are you ready to build a digital quarry of your own? Contact us today to discuss a customized strategy that can elevate your online presence and propel your business forward!
